The Hard Truth About Soft Plastic
A bit of background
In 2021, supermarkets began to roll out an initiative to tackle the growing plastic problem – soft plastic packaging take-back schemes that claimed to help tackle the impact of plastic waste.
Supermarket communications around the schemes, along with revised on-pack recycling labelling, reassure customers that soft plastic is both recyclable and recycled – encouraging all of us to save up our salad bags, crisp packets, pasta packs, and pet food pouches at home, and drop it all off at supermarket collection points.
Just over 10% of local councils collect soft plastic at the kerbside, and the waste industry widely acknowledges that there are significant challenges to recycling soft plastic.
"The truth is that finding a genuine solution for recycling soft plastic at scale is extremely difficult, if not impossible."
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